Zoom: More than Meetings. Built for Business

For some businesses still using legacy phone systems, the perception of Zoom UCaaS hasn’t quite caught up with its transformation.

Often misunderstood as “just a video platform” popularised during the pandemic, Zoom has quietly evolved into one of the most powerful UCaaS and CCaaS platforms on the market – used by enterprises, SMEs and public sector organisations globally, for far more than meetings.

With a full suite of enterprise-grade capabilities – including Zoom Phone, Contact Centre, Team Chat, Workspaces, and AI Companion – Zoom has positioned itself as a serious contender for organisations seeking simplicity, scalability and long-term value in their communications stack.

Zoom UCaaS Recognised by analysts. Chosen by customers.

Zoom has been recognised as a ‘Leader’ in the UCaaS space in the latest Forrester Wave Q3 2025 report, outperforming Cisco, Microsoft, Google, RingCentral, and 8×8.

What set Zoom apart? AI-driven innovation. Seamless integration. Reliability. Speed. Support. In fact, Zoom was the only one recognised for above-average customer feedback, proving that businesses aren’t just adopting it, they’re thriving with it.

That last point is important. While competitors are pushing complex product portfolios, Zoom is focused on ease-of-use, speed to value, and smarter user experience – and customers are noticing.

As one of our clients said: “Zoom’s commitment to advancing the platform’s AI features gave us the confidence that we wouldn’t be left behind in a few years when AI will have a massive impact on our industry.”
– Hayley Finch, Product Manager, Legal for Landlords

So, let’s put the old assumptions to rest and explore what Zoom really brings to the table.

Zoom UCaaS: A Smarter Alternative to Legacy Voice

Unlike traditional platforms from Avaya or Mitel – which are voice-first and infrastructure-heavy – Zoom Phone is cloud-native, collaboration-first, and built with the modern workforce in mind.

The result is a platform that’s faster to deploy, easier to manage and more intuitive to use.

Here’s what sets it apart:

✅ Unified communications across phone, meetings, and chat, on any device, desktop or mobile.
✅ Full voice feature set (hold, transfer, voicemail, call recording, queues)
✅ One-click escalation from voice to video
✅ Native CRM integration with platforms like Salesforce, Teams and more
✅ Real-time analytics for admins and supervisors

And from an admin perspective:

• Multi-level Auto Attendants, Call Queues, and Global Call Routing

• Proactive call quality monitoring with advanced dashboards

• Real-time analytics on service levels, wait times, abandoned calls and more

And the best part? Zoom AI Companion, built-in at no extra cost, improves productivity and unlocks powerful features such as post-call summaries, real-time transcription and voicemail task extraction.

In a world where legacy vendors are playing catch-up, Zoom has built a platform that’s made for the future.

It Works with Microsoft Teams Too

For organisations that rely on Microsoft Teams for collaboration, Zoom doesn’t need to replace it – it can integrate directly, providing voice capabilities behind the Teams interface, while delivering Zoom’s reliability, reporting, and commercial flexibility on the back end.

Zoom + Mitel: The Best of Both Worlds

For organisations with complex voice environments or critical infrastructure requirements requiring a hybrid approach, Zoom’s strategic partnership with Mitel enables businesses to modernise voice on their own terms. It’s ideal for organisations who want cloud scalability, but still need on-premise reliability in specific environments.

That’s the approach taken by London School of Hygiene and Tropical Medicine:

“Zoom gives us the agility we need for remote and hybrid working. But there are parts of our environment where Mitel still fits best. This wasn’t about one vendor; it was about the right solution. We needed something that keeps pace with our research, without getting in the way of it. The Zoom-Mitel hybrid solution from CloudClevr did exactly that.”  – Jaspal Dhalley, Network Manager, LSHTM

Zoom + CloudClevr: A Smarter Way to Communicate

We help customers upgrade from legacy systems like Mitel or Avaya with exclusive, competitive Zoom pricing, flexible deployment options, and UK-based support.

Whether you want to:

• Reduce telephony costs

• Improve employee and citizen experience

• Enable, simplify or accelerate scalability and growth

• Simplify hybrid work; or

• Modernise your contact centre

Zoom gives you the platform. CloudClevr gives you the path, and the support.

Time to stop seeing Zoom for what it was. And start leveraging it for what it is. That’s Clevr.